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Marketing Strategy, Third Edition
نویسنده : رضا .د - ساعت ۱٠:٤۱ ‎ق.ظ روز ۱۳۸۸/۱٢/٤
 
Marketing Strategy, Third Edition 

Marketing Strategy, Third Edition .

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The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in

previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis ofmarketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to:* develop a business strategy* devise a marketing strategy* implement a marketing strategyProviding a goodbalance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. * Strips awaythe confusion and jargon that surround what ought to be one of the most straightforward areas of modern business* Retains a clear focus on the relationships between people as the basis of marketing* Offers analysis of the pivotal role ofmarketing in the business
strategy process