Real-Time Marketing for Business Growth Free eBook download. Publisher: FT Press | 2010 | 408 Pages | ISBN: 0137010109 | PDF | 3 MB
Your Hands-On Guide for Creating Continuous, Profitable Growth! Use the proven, six-step Marketing Process to: • Create a marketing plan with execution built in to the process. • Accurately predict the ROI of marketing and sales to improve results. • Integrate marketing best practices with new social media breakthroughs. • Improve customer experience and customer lifetime value. • Refine your brand and positioning to create a competitive advantage. • Update strategy in real time to respond to changing market conditions. • Create a culture that thrives on accountability, execution, and winning.